Clik here to view.
Stakeholder Analysis
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-013.mp3 Download the MP3 file (8.4Mb, 17:28)...
View ArticleClik here to view.
Audience Analysis
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-014.mp3 Download the MP3 file (7.8Mb, 16:09)...
View ArticleClik here to view.
Objectives
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-015.mp3 Download the MP3 file (8.1Mb, 16:49)...
View ArticleClik here to view.
Strategy – What? Why? How?
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-016.mp3 Download the MP3 file (8.7Mb, 17:58)...
View ArticleClik here to view.
Tactics
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-017.mp3 Download the MP3 file (5.5Mb, 11:24)...
View ArticleClik here to view.
KPIs – What? Why? How?
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-018.mp3 Download the MP3 file (6.5Mb, 13:33)...
View ArticleClik here to view.
Budgets
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-019.mp3 Download the MP3 file (6.4Mb, 13:21)...
View ArticleClik here to view.
Digital Strategy – Planning
This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and...
View ArticleClik here to view.
The Execution Phase
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-020.mp3 Download the MP3 file (5.9Mb, 12:16)...
View ArticleClik here to view.
The Project Scope
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-021.mp3 Download the MP3 file (5.5Mb, 11:26)...
View ArticleClik here to view.
The Project Plan
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-022.mp3 Download the MP3 file (4.3Mb, 08:54)...
View ArticleClik here to view.
“FIR on Strategy” Updates – Length & Content
>> Listen to the audio version to find out additional commentary about the topics discussed in this post! http://traffic.libsyn.com/fir/fironstrategy-023.mp3 Download the MP3 file (3.7Mb, 07:35)...
View Article
